Client Observations

OVERVIEW

BUSINESS ANALYTICS

STRATEGIC COMMUNICATIONS

TRANSACTION DRIVING

Mark Speese, Chairman and CEO

Rent-A-Center, Inc.

"RAZOR is a trusted strategic partner, not just an agency."

Rob Weisberg, VP Precision Marketing and Print Strategy

Domino's Pizza LLC

"RAZOR modeling helped increase the performance of Domino's direct mail. They don't stop until transactions reach the bank."

Ann Davids, Vice President of Marketing and Advertising

Rent-A-Center, Inc.

"RAZOR's approach was refreshingly unconventional. By using their insight to drive the strategy before landing on an approach; we really feel like we get the best solutions for RAC's business."

Steve Clough, Senior Director

Domino's Pizza LLC

"RAZOR identified $20MM+ in savings strategies by tracking ROI. Our Domino's franchisees are plowing the money back into incremental transactions."

Connie Boyd, Director of Global Philanthropy

Habitat for Humanity International

"RAZOR was invited to partner with Habitat and to apply their experience and expertise with franchise and affiliate-based organizations to our marketing and fund-raising efforts. The principals and staff at RAZOR are enthusiastic supporters of our mission. We're so grateful for their alliance."

Tom De Napoli, VP of Marketing

GameStop, Inc. and RadioShack

"RAZOR insights from media mix modeling helped our team and RadioShack. When I moved to GameStop I was confident they could do the same thing, so I hired them again."

Mitch Fadel, President and COO

Rent-A-Center, Inc.

"We believe that demand is being helped by a number of factors including the impact of advertising changes."