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It's like an online version of a table of contents. Just click on a link below to go directly to a specific page.
About RAZOR
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Our Beliefs
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Company Timeline
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Management
o
Dave Kirwan
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Tom Cole
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Chip Gorman
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Ray Rosenbaum
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John South
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Dino De Leon
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Michael Harrison
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Melissa Outman
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Heather Thomas
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Lauraliisa Gudgeon
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Tony Cox
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Tory Marpe
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Camara Clifton
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Jimmy Yi
Our Services
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Business Analytics
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Strategic Communications
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Transaction Driving
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Client Observations
Our Approach
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Approach Example: Domino's Pizza
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Approach Example: Rent-A-Center
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Approach Example: Baskin-Robbins
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Approach Example: GameStop
Our Work
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Case Studies
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BLIMPIE: BRAND STRATEGY
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BLIMPIE: FORMING A RETAIL MARKETING STRUCTURE
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BASKIN-ROBBINS: ENGAGING CUSTOMERS
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DOMINO'S PIZZA: RAZOR PRECISION MODELING
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DOMINO'S PIZZA: BUILDING A DIRECT MARKETING INFRASTRUCTURE
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GAMESTOP: BUILDING A BRAND THROUGH MERCHANDISING
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POPEYES: OUTSOURCED STRATEGIC INSIGHT
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RENT-A-CENTER: BUILDING A STRONGER CONSUMER PROPOSITION
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RENT-A-CENTER: BUILDING A BETTER WEB SITE
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RADIOSHACK: PAVING A NEW SALES CHANNEL
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Creative Samples
News & Press
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News Articles
o Dallas Business Journal: RAZOR Reachees Top 15 Fastest-Growing Companies in -
DOWNLOAD ARTICLE
(840 KB)
o Smart Business: Tom Cole Featured as Top Leader for Company Growth -
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(848 KB)
o Dallas Business Journal: 2007 Entrepreneur of the Year Finalist -
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(560 KB)
o Advertising Age: RAZOR Reaches Top 40 U.S... -
DOWNLOAD ARTICLE
(356 KB)
o Dallas Business Journal: INDEPENDENT AD FIRMS CARVE OUT THEIR NICHE -
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(576 KB)
o Pegasus News: BASKIN-ROBBINS INKS MARKETING PARTNERSHIP... -
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(360 KB)
o RacReview: NEW INITIATIVES SPUR POSITIVE CHANGES & GROWTH -
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(528 KB)
o Dallas Business Journal: SHARP FOCUS -
DOWNLOAD ARTICLE
(628 KB)
o The Dallas Morning News: RAZOR'S SHARP RISE PUSHES IT TO TOP OF DALLAS 100 -
DOWNLOAD ARTICLE
(340 KB)
o Dallas Business Journal: 2006 Entrepreneur of the Year Finalist -
DOWNLOAD ARTICLE
(220 KB)
o Entrepreneur Magazine: RAZOR SNAGS 9TH POSITION ON... -
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(304 KB)
o Dallas Business Journal: ANDARA SELLS STAKE TO RAZOR, CHANGES NAME -
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(288 KB)
o Advertising Age: AD AGE RANKS RAZOR AS FASTEST-GROWING... -
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(276 KB)
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Press Releases
o 06/24/08 -
CAMARA CLIFTON JOINS
o 06/24/08 -
RALPH PICI JOINS RAZ
o 05/02/08 -
RAZOR ANNOUNCES JIMM
o 02/27/08 -
RAZOR TO CREATE
o 12/13/07 -
Tony Cox Joins RAZOR
o 12/13/07 -
Kala Siggers Joins R
o 11/26/07 -
RAZOR ANNOUNCES LAUR
o 11/16/07 -
RAZOR ANNOUNCES PROM
o 07/20/07 -
NEW DIRECTOR ROLES
o 07/19/07 -
RAZOR HIRED AS AGENCY-OF-RECORD
o 06/30/07 -
Ernst and Young Elect Dave Kirwan and Tom Cole...
o 12/04/06 -
RAZOR ANNOUNCES TWO
o 05/26/06 -
RAZOR LAUNCHES RAZOR DIGITAL...
o 03/10/06 -
RAZOR HIRED AS LOCAL
o 03/06/06 -
RAZOR ANNOUNCES NEW EXECUTIVES...
o 05/11/05 -
RAZOR NAMES TOM COLE...
o 04/16/05 -
RAY ROSENBAUM JOINS RAZOR
o 03/31/05 -
RAZOR AWARDED LEAD AGENCY ROLE...
o 12/01/04 -
RAZOR ANNOUNCES JOANNE HOUSER
o 01/02/04 -
RAZOR PROMOTES CHIP GORMAN
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For The Media
Miscellaneous
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Contact us
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Employment
o
Open Positions
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