| |  | Dallas Business Journal - 02/26/08 | RAZOR REACHES TOP 15 FASTEST-GROWING COMPANIES IN THE DALLAS METROPLEX | RAZOR announces being named #15 in the Dallas 100 by the Caruth Institute for Entrepreneurship at the SMU Cox School of Business. RAZOR has been included on this list consistently since 2003, placing #1 in 2006. To qualify for the 2007 Dallas 100, a business must be an independent, privately held corporation with headquarters in the Dallas Metroplex area and must demonstrate a 3-year sales history that reflects an increase in fiscal 2006, and have credit reports and character satisfactory to the Dallas 100. | |
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| | | Smart Business - 02/25/08 | TOM COLE FEATURED AS TOP LEADER FOR COMPANY GROWTH | Despite leading RAZOR to 750 percent growth in just three years, Tom Cole and David Kirwan won't let themselves or their employees rest on their laurels. As co-presidents and managing principals of the $17 million custom-built retail marketing firm, they contiunue to develop their vision for growth and get their employees to buy into it by sharing goals and measuring results. | |
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| | | Dallas Business Journal - 07/06/07 | 2007 ERNST & YOUNG ENTREPRENEUR OF THE YEAR FINALIST | The result was RAZOR, a marketing and advertising services agency formed in 2003 that utilizes a "hub and spoke" approach, diagnosing clients' needs and then customizing a plan, acting as a consultant to find the appropriate marketing avenues and outsourcing services as needed. | |
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| | | Advertising Age - 04/30/07 | RAZOR REACHES TOP 40 U.S. MARKETING SERVICES AGENCIES IN JUST FOUR YEARS | The Ad Age Agency Report ranks RAZOR among the top agencies in the U.S by revenue from traditional advertising and in the top 40 marketing services agencies by 2006 direct marketing revenue - up ten slots from the 2006 report.
RAZOR had $13.1 million in direct marketing revenue, representing 46.9% growth over the previous year. | |
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| | | Dallas Business Journal - 02/16/07 | INDEPENDENT AD FIRMS CARVE OUT THEIR NICHE | As an independent, Dave Kirwan, co-president of RAZOR advertising firm in Dallas, can attest to the fact that, with strong client relationships and the right formula, an independent agency can flourish. "The regional (independent) agencies have to have a point of difference; if not you get beaten out by the big guys," Kirwan said. RAZOR has enjoyed substantial growth with its "hub and spoke" business model. The company acts as a full-service firm for its clients, filling in gaps in services it offers by partnering with other specialty agencies. | |
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| | | Pegasus News - 02/06/07 | BASKIN-ROBBINS INKS MARKETING PARTNERSHIP WITH ADDISON-BASED RAZOR | Baskin-Robbins, the world's largest chain of ice cream specialty shops, has selected Dallas-based RAZOR, an unconventional retail marketing agency that builds clients' brands and drives their transactions, to add new flavor to its advertising mix. RAZOR now works with Baskin-Robbins and its agency partners to develop integrated marketing programs, advance promotional analytics, support brand strategy, and create transaction-driving merchandising and promotional print programs. | |
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| | | RacReview - 02/01/07 | NEW INITIATIVES SPUR POSITIVE CHANGES & GROWTH | Management guru Peter Drucker often said that the only way you can manage change is to create it. Rent-A-Center with the help of RAZOR created some strategies in 2006 to reinforce our spot as the leader in the industry. | |
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| | | Dallas Business Journal - 11/17/06 | SHARP FOCUS | Eschewing the one-stop shopping approach has paid off big-time for retail marketing agency RAZOR. There was a time when advertising agencies heavily promoted a one-stop shopping concept, offering their clients every service under the sun. But RAZOR says those days are over. "Many clients have found, and what we believe, is (that) in a world where marketing and media have gotten so fragmented and complex, that's not a practical approach anymore," said Tom Cole, who shares the co-president title with Dave Kirwan. "We come at it with a different service model than a traditional ad agency." | |
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| | | The Dallas Morning News - 11/16/06 | RAZOR'S SHARP RISE PUSHES IT TO TOP OF DALLAS 100 | Addison-based marketing firm RAZOR is growing so fast that it can't afford to wait to hire people as new deals are signed. Instead, the company is hiring workers as much as half a year or more in advance of when they'll be needed. "Staffing is pretty much a full-time job," said Tom Cole, co-president of RAZOR. Revenue has grown just as quickly for the 3-year-old company, to $28.7 million last year from $1.7 million in 2003. | |
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| | | Dallas Business Journal - 07/06/06 | 2006 ERNST & YOUNG ENTREPRENEUR OF THE YEAR AWARDS | Kirwan and Cole modeled RAZOR as a strategic core for clients to address specific needs as opposed to selling standard agency services under one roof.
Their strategy centers on attracting best-in-class media, creative, branding and other companies to create RAZOR's highly engaged and talented team. | |
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| | | Entrepreneur Magazine - 06/01/06 | RAZOR SNAGS 9TH POSITION ON ENTREPRENEUR AND PRICEWATERHOUSE COOPER'S 12TH ANNUAL HOT 100 LIST | RAZOR honored as Entrepreneur of the Year awards 2006 finalists. Fast growth, big sales, and smart business is the name of the game and independently-owned RAZOR is an advertising agency that knows exactly how to play! Ranked 9th on ENTREPRENEUR and Pricewaterhouse Coopers' HOT 100 list, RAZOR has seen unprecedented growth from its inception in 2002. | |
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| | | Dallas Business Journal - 05/26/06 | ANDARA SELLS STAKE TO RAZOR, CHANGES NAME | In a bid to make more services available to its clients, an Addison marketing agency for retailers called RAZOR has acquired a roughly 50% stake in a Dallas interactive-marketing concern. | |
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| | | Advertising Age - 05/01/06 | AD AGE RANKS RAZOR AS FASTEST-GROWING MARKETING SERVICES COMPANY IN THE U.S | Ad Age's 2006 Agency Report announced RAZOR among the top agencies in the U.S. by revenue from traditional advertising and in the top 50 marketing services agencies by 2005 direct marketing revenue. RAZOR had $6 million in direct marketing revenue, representing 120% growth over the previous year. | |
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