DALLAS, Texas - 04/16/05 - RAZOR, a business building agency that specializes in customer level marketing, announces the appointment of Ray Rosenbaum as a Managing Principal.
In his new role at RAZOR, Rosenbaum will be a principal and the senior managing principal of the Rent-A-Center client partnership. This includes applying RAZOR's hub + spoke model to Rent-A-Center's business needs as well as overall strategic marketing leadership.
Rosenbaum most recently supervised all strategic, analytical, digital, financial, production, HR, IT and media services at the Havas agency, EuroRSCG Dallas, as Chief Operating Officer. He has over 20 years experience in a wide variety of roles in marketing and advertising, including: client service, strategic planning, marketing research, database and direct marketing, systems development, digital and CRM. He has served many notable clients such as: Motorola, VISA, Ford's Heavy Trucks division, YUM! Brands, McDonald's, AFC Restaurants, Friendly's and Perkins Restaurants, Vicorp Restaurants, Hastings Entertainment, Bally's Health Clubs, Oscar Mayer, Clorox brands, SC Johnson, General Mills and Keebler. And, he has experience in international business for YUM! Restaurants and Rent-A-Center.
Rosenbaum holds a BSB degree from the University of Minnesota and a MBA in Marketing Research from the Carlson School of Business at the University of Minnesota.
About RAZOR
Ranked 9th on the Entrepreneur Magazine's "Hot 100" list of the fastest-growing concepts in the United States last year, Dallas-based RAZOR is a new model in the advertising and marketing industry. RAZOR uncovers smarter ways for clients to grow customers to build their business. By leveraging customer data at the center of a strategic hub + spoke, the entrepreneurial start-up delivers innovative transaction-level marketing and manages traditional advertising as needed. RAZOR has a three-year growth rate of 750% and currently manages $170MM in U.S. billings with 146 employees. Clients include national retail industry leaders such as Domino's Pizza, Rent-A-Center, GameStop, Baskin-Robbins, Wendy's, Wireless Toyz and Habitat for Humanity. For more information, visit www.razordriven.com. |
