DALLAS, Texas - 05/02/08 - RAZOR, a business-building agency that specializes in customer-level marketing, announces the appointment of Jimmy Yi as Media Director. In this role at RAZOR, he will manage the development of 1 to 1 marketing initiatives across multiple Razor accounts.
Over the past six years at Doner Advertising and at Razor, Jimmy has overseen the strategic planning and execution of data/analytics-driven marketing plans for ADT Security Systems, Six Flags Amusement Parks, Owens Corning, Habitat for Humanity, Rent-A-Center, and Domino's Pizza.
Jimmy began his career as an owner/operator of franchise businesses: 7-Eleven convenient stores and ADT Security Systems dealerships. In this capacity, he managed all aspects of the organization: staffing, budgets, marketing, implementation plans, and evaluation mechanisms.
Jimmy earned a BA from the University of Rochester with a concentration in Business and Economics.
Ranked ninth on the Entrepreneur Magazine's "Hot 100" list of the fastest-growing concepts in the United States last year, Dallas-based RAZOR is a new model in the advertising and marketing industry. RAZOR uncovers smarter ways for clients to grow customers to build their business. By leveraging customer data at the center of a strategic "hub + spoke", the entrepreneurial start-up delivers innovative transaction-level marketing and manages traditional advertising as needed. RAZOR has a three-year growth rate of 750% and currently manages $170MM in U.S. billings with 165 employees. Clients include national retail industry leaders such as Domino's Pizza, Rent-A-Center, GameStop, Baskin-Robbins, Wendy's, Wireless Toyz and Habitat for Humanity. For more information, visit www.razordriven.com.
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