DALLAS, Texas - 12/13/07 - RAZOR, a business-building agency that specializes in customer-level marketing, announces the appointment of Tony Cox as Vice President, Visual Services. In this role at RAZOR, Cox will oversee operations and delivery for Digital Services, as well as participate in new business development.
Cox has over twenty years of consulting experience in the retail, pharmaceutical, telecommunications and hospitality industries. He has worked with many prominent clients such as Proctor & Gamble, Verizon, Bell South, LG, General Motors, Air Canada, The Ritz Carlton and Hotels.com. Prior to joining RAZOR, Mr. Cox held senior management positions at several innovative companies including Rare Medium, The Associates, and Electronic Data Systems, where he gained experience in consulting, operations, marketing, strategic planning and interactive solutions. He also spent time overseas doing consulting work in South Korea and India and has extensive experience in offshore development.
Cox earned his Bachelor of Science degree in Computer Science from Oklahoma State University and has completed executive management coursework at Massachusetts Institute of Technology (MIT).
Ranked ninth on the Entrepreneur Magazine's "Hot 100" list of the fastest-growing concepts in the United States last year, Dallas-based RAZOR is a new model in the advertising and marketing industry. RAZOR uncovers smarter ways for clients to grow customers to build their business. By leveraging customer data at the center of a strategic "hub + spoke", the entrepreneurial start-up delivers innovative transaction-level marketing and manages traditional advertising as needed. RAZOR has a three-year growth rate of 750% and currently manages $170MM in U.S. billings with 165 employees. Clients include national retail industry leaders such as Domino's Pizza, Rent-A-Center, GameStop, Baskin-Robbins, Wendy's, Wireless Toyz and Habitat for Humanity. For more information, visit www.razordriven.com.
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