DALLAS, Texas - 11/16/07 - RAZOR, a business-building agency that specializes in customer-level marketing, announces the promotion of four longtime employees to newly formed "Director" positions. The new positions are based in the Dallas headquarters of the rapidly growing, four-year-old business.
Tory Marpe – Senior Insight Director, Insight + Strategy:
Tory Marpe joined RAZOR in 2005 as an Insight Director for the Domino's Pizza account and was recently named as the new Senior Insight Director, Insight + Strategy. In her new role, Tory will oversee strategic direction, business analysis and marketing results reporting for clients including Baskin-Robbins, Popeye's, Wendy's and Habitat for Humanity. She will also develop company-wide training programs and support new business development. Tory has eight years of agency and consulting experience in retail advertising, strategy and program development, having worked with clients such as Pizza Hut, Steak & Ale and Bennigan's. Prior to joining RAZOR she held Insight positions at BrannForbes, where she gained experience in analysis and results reporting. She also spent three years in Geneva, Switzerland consulting for various departments of the International Labour Office (a tripartite agency of the UN) and acting as a business liaison between union/employer/government associations for countries joining the EU.
Pattie Weaver – Media Director
Pattie Weaver, who joined the RAZOR team in March 2005 as Account Manager, was recently promoted to Media Director. With 15 years of experience in the Yellow Pages industry under her belt, Pattie's new responsibilities primarily include strategic planning for the Domino's Pizza Yellow Pages account. Prior to joining RAZOR, Pattie served as a National Customer Service Manager for Verizon Information Services.
Mark Howard – Director, Insight + Strategy
Mark Howard joined RAZOR in January 2006 as Manager of Client Services and was recently named as Director of Insight + Strategy. In his new role, Mark will develop and integrate strategies into marketing efforts for RAZOR clients.
Mark brings seven years of retail marketing experience with companies such as Domino's Pizza, Sprint and Pizza Hut.
Tisha Starks – Assistant Controller
Tisha joined RAZOR as the Accounting Manager in 2003 and was just recently promoted to Assistant Controller. In her newest role, Tisha will assist in tax planning and developing online solutions for agency processes using the RAZOR ERP system. Tisha has more than 11 years of agency experience working in various departments including accounting, client service, traffic and production. This range of knowledge allows her to bring an integrated problem-solving approach to RAZOR's business. She has played a vital role in developing accounting systems, ERP system implementation, training and best practices. Prior to joining RAZOR, Tisha was the Accounting Manager at Euro RSCG (formerly Brann). She has worked on accounts such as Popeye's Chicken and Biscuits, Pizza Hut, Rent-A-Center and Baskin-Robbins.
Starks earned her Bachelor of Science degree in Accounting and Information Management at UTD where she is currently working on her Master of Science degree in Accounting.
About RAZOR:Ranked 9th on Entrepreneur Magazine's "Hot 100" list of the fastest-growing concepts in the United States last year, Dallas-based RAZOR Custom Built Marketing is a new model in the advertising and marketing industry. RAZOR uncovers smarter ways for clients to grow customers to build their business. By leveraging customer data at the center of a strategic "hub + spoke", the entrepreneurial start-up delivers innovative transaction-level marketing and manages traditional advertising as needed. RAZOR has a three-year growth rate of 750% and currently manages $170MM in U.S. billings with 146 employees. Clients include national retail industry leaders such as Domino's Pizza, Rent-A-Center, GameStop, Baskin-Robbins, Wireless Toyz and Habitat for Humanity. For more information, visit www.razordriven.com.
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