DALLAS, Texas - 03/10/06 - RAZOR, a business building agency that specializes in customer-level marketing, has been engaged to provide strategic counsel, planning, and management of media and promotion for GameStop, Inc. The scope of work for RAZOR includes print media planning and placement, new store (grand opening) media planning and placement, competitive blunting media campaigns, campaign test design & post analysis, as well as consumer research.
"RAZOR insights from media mix modeling helped our team and RadioShack," said Tom De Napoli, VP of Marketing for GameStop, Inc. "When I moved to GameStop I was confident they could do the same thing, so I hired them again."
With an insight and analytics department to complement its media team, RAZOR plans to increase GameStop's marketing ROI and deliver improved media earnings for 2007.
About GameStop:
GameStop is the world's largest video game retailer. With over 4,400 stores located throughout the United States and 15 countries, we are the retail destination for gamers around the world. Our GameStop, EB Games and Electronics Boutique retail locations set us apart in the industry. Everything that we offer our customers—from our expansive selection of new products, to our knowledgeable associates and our value-added pre-owned products—is geared to deliver customer satisfaction. We complement our store network with GameStop.com and EBgames.com, and publish Game Informer, one of the industry's largest circulation video game magazines. Together, we hold a passion for gaming, a commitment to our industry and a disciplined business perspective to continuously drive value with shareholders, customers, vendors and employees.
About RAZOR:
Ranked 9th on the Entrepreneur Magazine's "Hot 100" list of the fastest-growing concepts in the United States last year, Dallas-based RAZOR is a new model in the advertising and marketing industry. RAZOR uncovers smarter ways for clients to grow customers to build their business. By leveraging customer data at the center of a strategic hub + spoke, the entrepreneurial start-up delivers innovative transaction-level marketing and manages traditional advertising as needed. RAZOR has a three-year growth rate of 750% and currently manages $170MM in U.S. billings with 146 employees. Clients include national retail industry leaders such as Domino's Pizza, Rent-A-Center, GameStop, Baskin-Robbins, Wendy's, Wireless Toyz and Habitat for Humanity. For more information, visit www.razordriven.com.
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