NSI Partners with iGotcha Media to Introduce Exciting Interactive Advertising Solutions to Clients
ST. LOUIS, MO (December 1, 2008) ― NSI Marketing Services has signed a partnership agreement with iGotcha Media that gives NSI rights to introduce iGotcha’s innovative advertising solutions to current and potential U.S. clients.
Based in Montreal, iGotcha Media offers a range of solutions that allow advertisers to effectively tap mobile, hard-to-reach markets, such as 18- to 34-year-olds. The company’s interactive window displays, for example, redefine window shopping by allowing customers to browse and retailers to communicate with customers 365 days a year, 24 hours a day.
iGotcha Media’s digital signage applications employ a variety of user interfaces ― for example, an interactive touch foil affixed to the inside of the window that makes the application responsive to touch from the outside by customers attracted by the high-resolution, crisp images projected at the street or in-mall window.
Another iGotcha product that is available to NSI clients under the firms’ resale agreement is the WebPad ― a stand-alone, 11-by-9-inch hardware device that resembles a flat screen computer monitor and weighs just 2.5 pounds. WebPad users in a WiFi environment ― for example, a café or restaurant ― can surf the Internet free of charge using a pen-like stylus and a standard Web browser interface. NSI is exploring applications in other settings, such as in physician offices to deliver education and entertainment, and in auto dealerships to function as digital sales associates.
NSI Marketing Services President/CEO Mark Mantovani hails the agreement as opening up vast, potentially very lucrative opportunities for NSI’s clients and potential clients. “iGotcha’s products are being used by major Canadian firms, helping them reach new customers, more effectively communicate advertising messages and add value to current offerings,” he said. “NSI is proud and fortunate to be able to introduce clients to Gotcha’s products as a result of this exclusive business relationship.”