RAZOR Acquisition: A Letter From Mark Mantovani,
NSI President & CEO
ST. LOUIS, MO (January 24, 2011)
Dear Colleague:
I am very pleased to share the exciting news that NSI Marketing Services has acquired Razor, the Dallas-based marketing strategy and customer engagement agency with a focus on utilizing data and customer analytics for sales generating initiatives.
We invite you to read the press release, as well as linked stories and coverage of this news. With the resources of 475 marketing professionals offering diversified services from trade promotion management to strategic customer intelligence and end-to-end execution, the combined organization will offer our clients the depth of knowledge and relevance necessary to solving today’s complicated marketing challenges.
While numbers tell only part of the story, the combined company will be one of the ten largest privately-held marketing agencies in the United States, with annual revenues in excess of $70 million and more than 100 clients, all recognized and esteemed brands supported by over 100,000 channel affiliates. More importantly, the unique and expanding combination of measurable, results‑driven marketing services will enable us to assist our clients more effectively.
We look forward to sharing more information about these developments and the capabilities of our firm in the coming days. In the interim, let me assure you that this development will be transparent for you and your company. You will be served by the same dedicated individuals and team which will continue to deliver the same high-quality services as in the past.
All of us are celebrating this event. The nearly 475 men and women of NSI and Razor look forward to serving you with the same dedication and enthusiasm for which both organizations have come to be known in the past. Please contact me if you have any questions or concerns. Thank you for the opportunity to be of service.
Kindest regards,
Mark Mantovani, NSI President & CEO