Craftsman Enlists NSI Marketing Services to Manage Retail Initiative
ST. LOUIS, MO (February 5, 2010) - Craftsman, a division of Sears Holdings, has selected NSI Marketing Services to manage a retail merchandising initiative to showcase the in-home benefits of Craftsman storage and organization products and accessories. NSI will concept and design the merchandising display for this line, featured in stores nationwide throughout 2010.
NSI will begin by developing graphic designs of the display pods in order to showcase how products can be utilized in one's own home. The graphics are intended for customers to get a realistic feel of Craftsman storage products and accessories. NSI will also supplement the merchandising of these units by designing point-of-sale items and other in-store display communication materials.
NSI associates will undergo intensive Craftsman product training, produce all product imagery and finalize designs for retail execution. Through this retail initiative and with NSI's creative assistance, Craftsman looks to improve brand awareness and increase sales of its storage products and accessories.