Ansira

Engagement Marketing

NSI Marketing Services, a leader in diversified channel marketing services, and recently acquired RAZOR, a marketing strategy and customer engagement agency have announced that the combined organization is now Ansira. In recognition that legacy agency models are not fully delivering against new needs in the marketplace, Ansira is the first agency that fully engages everyone in the marketing channel — from manufacturer to distributor; from retailer to consumer.

The combined company's unique value proposition focuses on integrated service offerings that blend a strong knowledge of strategic customer intelligence and end-to-end execution capabilities. Ansira's complementary specializations position the firm to offer clients a platform of services that did not previously exist in the industry.

NSI Marketing Services

Ansira Engagement Marketing

has the ANSWERS to today's marketing challenges.

Engagement marketing has long been thought of as the interactive relationship between brand and consumer. Ansira's customer engagement approach recognizes that brands can have various customers – including both distribution partners and consumers. By employing customer intelligence and data to deliver and execute effective strategies, Ansira fosters profitable customer relationships from one end of the distribution channel to the other. This integrated customer engagement agency approach infuses channel and consumer intelligence through all disciplines: strategy, distribution, creative, media and campaign execution and listens to and engages with partners and consumers over time and across media.

Originated in 1919, Ansira provides trade promotion, digital, direct, marketing automation, media and creative activities. Ansira's clients are a broad array of top global and national brands including Coca-Cola, Ford, Domino's Pizza, Honda/Acura, Rent-A-Center, Cisco, Microsoft, Wendy's, Nestlé Purina and many more. Headquartered in St. Louis, Ansira has offices in Dallas, Chicago, Los Angeles, New York, Detroit, Atlanta and Cedar Rapids. For 2010, the company was ranked as one of the 20 largest independent marketing agencies in America.